Cocoon 17
BRANDING, WEB DESIGN, UX & DEVELOPMENT
CASE STUDY
Crafting an elevated Brand Identity & Shopify E-commerce website for a Homeware Shop
CLIENT
Cocoon 17
SERVICES
Branding
Web Design
UX & Development
Client Overview:
Cocoon 17 invites you to surround yourself with enduring beauty and elevate your home with our meticulously curated collection of high-quality homeware and cookware. Experience the Cocoon 17 lifestyle and discover the joy of creating spaces that uplift your spirit and enrich your daily life.
Develop a comprehensive brand identity & an E-commerce website that encapsulate the essence of the business and gather together customers passionate about cooking.
THE CHALLENGE
STRATEGY
Embracing the homeware and cookware scene, Cocoon 17 embarked on its journey with the challenge of establishing a unique brand identity in a market brimming with choices.
As a newcomer, Cocoon 17 aimed to convey its commitment to curated quality and enduring beauty through a cohesive visual identity.
With no prior branding, the objective was to create an engaging and inviting atmosphere that goes beyond mere products, fostering a sense of community and warmth.
The challenge was to position Cocoon 17 as more than a shopping destination.
It strived to become an integral part of individuals' lives, where they could experience the joy of surrounding themselves with enduring beauty and quality that stands the test of time.
Primary Logo and Logo Variations
BRAND IDENTITY SOLUTION
Primary Logo
Secondary Logo
Brand Mark - Icons
Logo presentation: the concept
we crafted an elegant brand identity that reflects its high-end positioning and commitment to quality. The logo is simple yet sophisticated, featuring a monogram of intertwined letters C, N, and O in a round shape, symbolizing gathering and family. We chose an elegant font to convey the brand's elevated nature.
The colour palette combines soft sage green and aubergine, creating an elegant yet warm and engaging feel. This palette, alongside the focus on quality materials, embodies the brand's dedication to excellence.
Colour Palette
E-commerce Shopify Design
Web and UX Design: Bringing the Concept to Life on Shopify
WEB & UX DESIGN
We implemented Cocoon 17's brand identity into a functional and engaging e-commerce platform, emphasizing quality and community.
We began with detailed wireframing to ensure key objectives and functionality were met. Our UX design focused on simplicity and efficiency, making navigation easy and minimizing clicks.
A carefully selected navigation structure simplified the customer journey, allowing visitors to explore Cocoon 17's curated collection easily. We prioritized a smooth, engaging user experience, especially on mobile devices.
The homepage was designed for interactive browsing, highlighting Cocoon 17's offerings and enhancing user engagement. We integrated dynamic features such as landscape banners to create an immersive experience.
We applied Cocoon 17's fonts and colour palette throughout the website, ensuring a cohesive design that resonated with the brand's values and aesthetic.
Where Homeware Inspires Heartfelt Gatherings
OUTCOME AND IMPACT
The result is a website that allows visitors to quickly grasp the extensive range of products offered. The inclusion of a blog adds a personal touch, transforming the site into more than just an e-commerce platform—it becomes a hub of valuable resources for creating memorable dining experiences.
Cocoon 17's vibrant online presence now effectively showcases the brand’s mission to enhance family gatherings. Through thoughtful branding and e-commerce design, the website stands as a testament to hosting with style. It conveys Cocoon 17's philosophy not only through its products but also through a cohesive digital strategy that brings family and friends together.
We are on a mission to make great brands heard, trusted and loved.